T(h)echné: Avatar on Stage
3 months
Bridging MoCap with theatre practices
2025
+
x
faster page load
+
%
converstion rate
+
%
brand recall
%
website engagement
Overview
The project grew from the shared curiosity of Shoshin Theatre Association and its collaborators to explore how digital technologies like motion capture could intersect with classical theatre, particularly through puppetry and animation theatre for children and youth.
Goals
Establish credibility and communicate innovation with clarity.
Impact
A bold new digital identity for a brand shaping the future of health.
Workshops
Our central idea was to rethink puppetry here, our presumption or hipothesis: the performer’s body will transfer life directly into the digital avatar; the performer is here to stay. We started from a dramaturgical perspective, asking whether it’s possible to bring the real and digital worlds together on stage in a meaningful and sustainable way.
We experimented with Rokoko, Animaze, and XR Animator, working with three digital avatars: one full-body rig, one half-body, and one facial-capture only.
Aurora needed a website that would instill trust in investors, partners, and clients alike. Our goal was to design a clean, modern, and scientific visual language that balanced technical precision with warmth and accessibility. The site had to support a growing library of research, offer flexibility for future updates, and perform across all devices.
Following launch, Aurora Biotech saw an immediate increase in contact form submissions from qualified leads. Time on site doubled as users explored the research and story-rich pages. Their executive team now uses the site as a core tool for pitch meetings and public relations.
